Marlene Cameron: 'Outfitting Women for Success'

Marlene grew up in Moose Jaw, Saskatchewan, and lived in several cities across North America, including Winnipeg, Edmonton, New Orleans, and Houston, before settling down in Calgary.

She learned about Dress for Success Calgary through The Business and Professional Women’s (BPW) Club of Calgary. She started volunteering half a day by helping sort the donations but got more involved and started volunteering as a stylist as well.

Marlene says she loves everything to do with clothes and accessories and through this experience she learned how much she enjoys helping women find their style. She told us, “It gives them more confidence to enter or advance in the business world.” She also shared with us that she immediately felt that Making Changes had a wonderful and caring culture. “I was made to feel welcome and appreciated from the beginning.” 

“We don’t just outfit women for the professional world, our other programs give extra training, the preparation needed for interviews, and other life skills.”

Marlene was quickly impressed with the programs and was struck by how useful they are to the clients. “We don’t just outfit women for the professional world, our other programs give extra training, the preparation needed for interviews, and other life skills.” 

Marlene was also impressed with the clients - the courage of the women who arrive from other countries to make new lives in Calgary, as well as Canadian women who are re-entering the workforce. “It takes determination to overcome fears and self-doubt”, Marlene says.

Marlene encourages women to volunteer with Making Changes and Dress for Success Calgary and insists that “you won’t know until you try it. You can visit, shadow a volunteer, and see if it’s something that appeals to you. I always tell my clients to take a small first step and the next step will be revealed.”

Thank you, Marlene, for all that you do for us and our clients, We are so proud of all our volunteers for their dedication and commitment to helping women, those who identify as women, and teen girls in Calgary!

Check out our website for details on ways to volunteer with us: https://www.makingchangesassociation.ca/volunteer-with-us 

Suzette Toews: 'An Encounter With Grit and Grace'

There’s a sleek new storefront that has appeared in the semi-industrial area of 42nd Ave SE. Its contemporary black façade stands out among a dusty mix of trade suppliers and small community food stores.

It is late afternoon, and I pull into the parking stall conveniently beside the front door. The sign “INTERIOR LIVING” looms large above me as I adjust my mask and navigate my way between two tall planters bringing a much needed touch of green to this landscape, and make my way inside.

I feel like I have stepped through the looking glass! It is simply gorgeous. Light and airy, and full of beautiful and inspiring furniture and décor vignettes. Colours, textures and shapes all in harmony. The energy is tranquil and happy.

I see Suzette, elegant and as always impeccably stylish, busily discussing the next phase of in-store installations with a friend. A bar for social events – I can see this working well! It’s the kind of place you want to stay a while.

I’m curious as I watch her deep in discussion and wonder how this smart and quietly spoken woman actually achieved this. How did she create this bricks-and-mortar expression of her dreams, and not settle for less, fearful of failure, like so many?

““Setbacks and disappointment part of the growth. Evaluate the situation and learn from the experience. Cry if you need to, drink wine if you want to, but then move on.””

The soft music plays on although the store is now closed. Savouring a glass of cabernet, we find a cosy corner to relax and chat.

Suzette’s story unfolded as we spoke. Certainly not born with the proverbial silver spoon - on the contrary, her early years held something of far greater value. A solid family with hardworking parents (father a German immigrant and mother from a humble farming community in northern Saskatchewan) starting from scratch, running a family automotive-related business underpinned by what we now call “old fashioned values” and integrity. As soon as she could, she helped out in every facet of the business and quickly learned the entrepreneurial skills required.

Marriage and a baby forced change at the age of 23. No longer wishing to work full-time, she did courses and part-time work. After a few years, she found herself in the position of a single mom with two little boys.

(This is where I pause and listen for any suggestion of victimhood. Of disempowerment or helplessness……. Nothing. Not even a hint.)

“Setbacks and disappointment part of the growth. Evaluate the situation and learn from the experience. Cry if you need to, drink wine if you want to, but then move on.”

Undaunted she continued on her path.

““Clothes are really important. Be professional and take pride in your presentation. Dress for the environment – in this store the expectation for staff is a sense of style and being put together.””

Her work and career took her through a series of twists and turns, always strategically heading toward fulfilling her desire to work in the world of design. When out of her depth she attended courses, learned from those around her, and found skilled mentors every step of the way.

 “Motivation - the adrenalin comes when I am challenged and need to push myself to find solutions. Some may call it an obsession!”

Fiercely independent, endlessly curious and preferring to work as a contractor rather than an employee, the years of hard work soon started to pay off.

 “Just do what you love, and thrive. I am not motivated by money. However, it seems to follow naturally when you have passion for what you do.”

An interesting story, but I wanted more, as it is an attitude to the circumstance that influences one’s journey in life. Delving a little deeper I found honesty, integrity, and a hugely positive perspective on life.

 “Finding a work/life balance is something I continually strive for. When I am balanced, I am fulfilled. Embracing good energy and contributing to a positive work environment is key for me. Commit to learning and continual growth.”

We talked about her managing the store and finding suitable employees.

 “At Interior Living when interviewing applicants, we look for a team player with a good personality, positive attitude, enthusiastic, authentic, committed, honest, and of course fun!”

 “Clothes are really important. Be professional and take pride in your presentation. Dress for the environment – in this store the expectation for staff is a sense of style and being put together.”

Finally, we addressed the subject of women in business. As an entrepreneur, there is no limit to where she and her business partner can take this!

“This is a proud time for women. Women have power. Our business is led by two women embracing opportunity and making it happen. With our store, Interior Living, and integrated neighboring art gallery, Gibson Fine Art, we can showcase success. We employ women and the majority of our clients are women. Many are highly educated and successful. Women are supportive of each other and like to play a role in their success!”

Yes, there were times she had to cry, drink wine and get on with it. Nevertheless, the journey has brought her to the present moment and this amazing store, which I personally am in no hurry to leave, simply wanting to bask in the ambiance as I see the late afternoon sun streaming in and bathing the furniture, décor, and art in a soft and gentle light.

However, it is time to head home. Suzette stays to finish a few things and lock up the building. I drive away with a smile, delighted by time well spent.

Written by:  Mickey Foulds

“A Little Bit Of Therapy” Behind The Fitting Room Curtain With Carl Abad

You’ve browsed the racks and rails, found potential winners and head to the fitting rooms. Six items or less – the coat hangers cut into the side of your hand a little as you wait for a room. Excited and a little apprehensive, you step into that small space and carefully hang the garments on available hooks and draw the curtain behind you. Then it begins…

The glare of unforgiving fluorescent lights is not for the fainthearted. The close proximity to the mirrors in this small space makes the avoidance of reality impossible. Before long you feel defeated, slumped on the small bench looking at the enemy which has been hung limply back on the hangers, regretting every cocktail or cupcake that has ever passed your lips.

There it is. Your body is All Wrong and Nothing Looks Good. And it’s All Your Fault.

Really?

Call in the experts, because this dilemma needs some examination. I have managed to corner the ultimate guru of wardrobe wisdom, stylist Carl Abad, who for many years has been the witness and saviour of countless fitting room meltdowns.

We need to look at the causes, get a diagnosis and find a cure!

Carl smiles, “A little bit of therapy”.That’s how he defines what he does. We are sitting on a sidewalk patio in Sunnyside, sheltered by the tall red brick building from a rather chilly wind. Carl has a presence. Magnificently dressed, large designer sunglasses, bejewelled with his own unique brand of fun bling, but what strikes me is his clear and direct gaze. Confidence without arrogance. Non-judgemental. You immediately feel safe.

He explains “Retail stores are there to sell. You will be told you look great, you are excited, you purchase it and take it home. Next thing, you put it on and your friend looks at you and says ‘what on earth are you wearing?’ Suddenly deflated, you’ve lost that happy feeling and you’re left to see the truth.”

I have consulted with him in the past - a three-hour session which was infinitely more than just shopping for clothes. He is dead honest. He tells you why it does or does not work. I still feel the tug of his hand on a pair of pants he had brought me to try. I knew they looked really bad on me, and when I pulled the curtain aside Carl’s face immediately confirmed this. He touched the thick fabric which did not effectively drape or skim my shape and explained why they were wrong for me.

The pants were wrong, not my body.

Our coffee arrives, a welcome hot drink. Carl states emphatically “You are always right, because you are YOU!”  That simple comment turns it upside down. “It’s not YOU who has the problem, but rather the clothes that are wrong for you.”

The big fight is against media influence, that external yardstick by which we measure ourselves, yet which has no practical relevance. It’s an absurd, unwinnable battle often culminating in dysmorphia.

Carl’s insights continue “Understand your body in a truthful manner. Not referencing TV or magazine images. Look without comparison. When you take that away, you can love what you see. If you are already loving media images, it will be hard because you cannot match that. Have an open conversation with yourself. Out loud. Hearing yourself saying it will make it real. Constantly doing that, and not comparing, is where the journey starts.”

He repeatedly emphasises that the key is to stop comparing.  It’s an inner change we need to make. His “little bit of therapy” is bringing clarity. 

“You can only control yourself and your perceptions. Stop comparing yourself to others.”

We need to be educated by the likes of Carl. Someone who will honestly “tell you why, show you why and discuss both what is good or bad. To know the ‘why’, ie why certain items feel good. To educate you for future shopping. It is very personal.”

“You can only control yourself and your perceptions. Stop comparing yourself to others… confidence starts small and then grows to all areas of your life.”

Carl Abad

This education is critical, the missing piece. We cannot simply translate from a magazine or website. We need to understand skin tone, colour palate, technical aspects, proportions and style, as well as where to start. We also need time and focus – we do not give ourselves the time to carefully prepare and think about our wardrobes, and we neglect to edit.

He next turns to the subject of confidence. “Women dim their light, as they don’t want to be judged. When you are confident, you are not worried about the opinions of others. When you are put together well, you stand differently. Clothing is a shield. It does not change everything, but it is an extra tool. Confidence starts small and then grows to all areas of your life.”

It is empowering knowing that you look good. Another layer is added when someone tells you so – not so much for the compliment but for the feeling you have someone on your side who sees you in a positive light.

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We continue to chat. About his own journey, about success and failure (“There is no failure. You either win, or learn”), about social media and the modelling industry, about sheep in a field  (more about that another time!). I don’t want this visit to end.

Carl is hugely inspiring and delivers the unvarnished truth with grace. He helps us create better versions of ourselves, both inside and out. It would be my wish for everyone to spend time and go shopping with this wise style guru, even if just for an hour or so. It is an investment and time wonderfully well spent on something that is so much more than clothing. It is an experience that can change both your outer and inner worlds.

And in addition, at the end of it, you will walk away confidently with an outfit that your friends will applaud.

Written by: Mickey Foulds

Allison Blackmore: An Encounter with Excellence!

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During the summer of 2020 I went for many walks along the banks of the river in Bowness Park. As I climbed the stairs one day at the Stoney trail bridge I saw two excited dogs and a flash of blue run past at the top, and then turn down the stairs.

Barely out of breath, I was greeted with her signature radiant smile and quick chat. Then she was off again, a little slower down the steep flight of stairs and, as I watched, breaking into a fast run at the bottom to continue her dog “walk”.

What struck me was the impact of that brief encounter. In her wake she left a surge of positive energy, a feeling of vitality and pure joy, and celebration of our stunning outdoor environment. She made it looks so easy, fluid and effortless. She made me feel that I could run too.

Allison Blackmore has always intrigued me, so I took the opportunity to sit down with her - she doesn’t sit for long - and learn more about her world.

I asked about running. I knew that she was world class, having reached the top of her game in 2019, winning the London Marathon in the 50-54yr Masters category, as well as being the fastest woman in Canada in that same group. I was curious about where this journey began.

Allison chuckles to herself as she tells me that her mum always walked really fast and as a small child she had to almost run alongside her to keep up. She tells me how later she would run the 1.5km home and back for lunch from school. She never liked to walk, because walking seemed so boring.

Always active, she initially started with figure skating competitively and later as a coach with top-level accreditation. Hugely athletic, it follows that “I always preferred and was better at the jumps rather than the figures.” In her college years, she started to play soccer. “I loved to run, and there is a lot of running in soccer. I didn’t have much skill when it came to scoring, but I could be where I needed to be.” In about 2005 she started “running a little bit for fitness”. This was the start of something huge.

““Success is meeting my goals. If I do the necessary training well, if I have come fully prepared and feel confident of it going well, that is success. It is THAT moment, before the race. If I then have a bad race it is not failure, as anything unpredictable can happen on the day.””

— Allison Blackmore

Self-effacing and hugely modest, she dislikes competition and has always focused on her own performance rather than on winning over others.

Wind it forward to 2012. A mere 9 years ago. Wanting to run a marathon, she walked into a Running Room store to purchase a pair of running shoes. However, she felt intimidated by the prospect, feeling that “I wasn’t good enough to run, and I didn’t want to fail. I didn’t believe I could do it.” The empathetic sales attendant responded that of course, she could. Anyone could do this. Just sign up for their course and they would get her ready. Allison duly signed up for the 16-week course.

I asked her if the course was easy. She laughs at the memory and without ego or arrogance replied “my legs wanted to run faster” Her goal of a sub 4-hour marathon was blown away by a 3:25:50 2013 Vancouver Marathon finish. Upon review, she realised she could change her strategy and easily do even better than that.

The years that followed saw her training seriously with the elite Adrenalin Rush running group and winning or placing near the top in Canada. The successes kept piling up as a result of intense commitment and hard work.

In 2014 she was ready for an international field, and ran the Boston Marathon in 3:22:56, followed by Chicago 2015, 3:05:45, Phoenix Half Marathon 2016, 1:25:30, Berlin 2016 where she spectacularly achieved a sub 3 hour time of 2:57:52 followed by a lightning speed half marathon in Phoenix in 2017 with 1:22:58.

Next stop was Africa, and the first ultra-marathon, the spectacular 56k Two Oceans. This was uncharted territory and she smiled as she recollected the start of the race. The field was huge with thousands of runners, so they were seeded at the start, placed with runners of equal ability with the fastest in front. It was early in the morning, chilly and still quite dark. The excitement was palpable. She found her spot and with a grin describes how she, a petite Canadian woman, looked up and found herself surrounded by the African elite, almost exclusively all tall athletic male runners who always lead the field there. She had no expectations, but ended up crushing the race, cheered on by the locals lining the streets shouting “go lady, go!”, and winning the women’s Masters category in 4:22, which was an enormous achievement.

Then the big ones. New York 2018, 3:01; London 2019 2:55:04 with another spectacular first-place finish, and Berlin again in 2019, 3:03:01.

We talk about training. She loves the freedom of running alone, at her own pace because “you see things differently”, although she values those around her that work hard and get results, “they make me want to be better”. She runs, and her achievements are fueled by a strong focus on personal best, “just for me”, rather than from a position of ego.

She continues and emphasises the importance of taking a break “one cannot always just push through, as physically you need to heal, or mentally you get drained. Otherwise it’s not fun anymore”.

With respect to being a woman, she expresses how grateful she is to live and train in Canada, as she has the freedom to go on long solitary training runs with little fear for her safety. She mentions meeting women runners from other nations whose training is compromised and potential unrealised because their training is limited to running tracks in broad daylight with others present to protect them.

Finally, we talk about success.

“Success is meeting my goals. If I do the necessary training well, if I have come fully prepared and feel confident of it going well, that is success. It is THAT moment, before the race. If I then have a bad race it is not failure, as anything unpredictable can happen on the day.”

Days later this unique perspective is still on my mind, as it applies to so much more than running.

We wrap up the conversation and she heads home, leaving me feeling grateful for my time with this remarkable woman in her fifties who has risen meteorically to world class. Just for herself.

Written by: Mickey Foulds